CHICAGO, Nov. 29, 2016 /PRNewswire/ – Tiesta Tea the Chicago-based innovative loose-leaf tea company shaking up a centuries-old industry through their accessible blends and affordable pricing, has launched in its bulk tea program at Costco’s Northwest Division Warehouses. Currently in rotation is their popular flavor, Maui Mango, made with all natural-ingredients and selling for just $19.99 per pound bag.

“We created Tiesta Tea to fill a major void in the marketplace for affordable, high-end loose-leaf tea” said Dan Klein, CEO of Tiesta Tea. “Our founding principles were to make loose leaf tea that was understandable, accessible and affordable which is why this partnership with Costco makes perfect sense.”  

Tiesta Tea’s gourmet, affordable blend of Maui Mango retailing at $19.99 per pound, makes it five times less expensive than competitors’ blends. This affordability is reflected throughout the entire 45-blend line of teas offered by Tiesta. Tiesta Tea President, Patrick Tannous, added, “Costco’s members believe in great quality-products at amazing prices, which aligns perfectly with our beliefs, and we at Tiesta Tea are honored to be the loose leaf tea on their shelves.”

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ABOUT TIESTA TEA

Tiesta Tea is redefining the centuries-old tea industry by bringing quality, loose-leaf tea to the masses in a way that it is understandable, affordable, and accessible. Combining high-quality tea with fun, youthful flavor profiles, Tiesta is revolutionizing the way consumers buy tea by supplying nationwide grocers with both bulk format and packaged tea varieties. Launched in 2010 by a pair of best friends, Dan Klein and Patrick Tannous, after studying abroad in Europe, Tiesta Tea is the fastest growing tea company in the nation, according to Nielsen data.


CHICAGO, August 13, 2013 – According to Tea Council USA, 160 million Americans drink tea on any given day and consume over 3 billion gallons of tea each year. In the past decade, loose-leaf tea has experienced 15% growth annually in the United States and most of this upswing has happened in the past few years. This growth is not going unnoticed. A handful of beverage titans have already scooped up companies thriving in the loose tea category.

“The (loose tea) category is growing quick and it’s very exciting. The more people that are aware of loose tea and what it can do, the better. Even if it’s not Tiesta Tea they know about, we’re excited with the potential and anxious to see what the future holds,” said Bobby Moynihan, Marketing/Creative Director at Tiesta Tea.

Nearly 80% of the world drinks tea, putting it second only to water. Of that 80%, only 15% drink loose-leaf tea. However, this is a 35% increase since last year. Loose-leaf teas are made with all-natural ingredients and uncompromised tea leaves, which provides more health benefits and richer flavors than its artificial alternatives. As more and more research is done on the benefits of whole tea leaves and more shows like Dr. Oz and Oprah sing its praises, people are becoming more aware of these benefits.

“Our strategy came after looking at the significant growth of three thriving industries. natural/organic food, functional beverages and specialty tea,” said Dan Klein, CEO and cofounder of Tiesta Tea.

Tiesta Tea takes a unique approach to categorizing their 50 unique flavors. The company divides traditional tea types into five functional lines that explain their effects. Energizer, Slenderizer, Relaxer, Immunity and Eternity contain a variety of flavors from Fruity Pebbles and Fireberry to Blueberry WIld Child and Victorian Earl Greys. From energy boosts to stress relievers, each group creates a strong distinction with its individual health benefits.

Aside from exotic blends and a simple approach to categorization, Tiesta Tea pays extra attention to their packaging. Bright solid colors equipped with a window allows the viewer to easily peek in on the all-natural ingredients. With an innovative design and youthful look, Tiesta Tea’s Tins won “Best New Product of 2011” at the World Tea Expo.

“Our number one goal is to make loose tea more inviting. That’s why simplicity, functionality and a transparent approach… to both packaging and business, sits at the core of Tiesta Tea’s values,” said Moynihan.

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ABOUT TIESTA TEA

Tiesta Tea Company is a loose-leaf tea company based out of Chicago, Illinois. Their all-natural, loose-leaf teas are packed with high quality fruits and herbs from all around the world. Their goal is to take the confusion out of tea by organizing the teas into five functional lines that explain the effects they have on the drinker (Energizer, Slenderizer, Relaxer, Immunity and Eternity). They believe this simple approach, along with unique flavors like Kiwi Cherry Bonanza and Banana Split will appeal to the masses and raise awareness for loose-leaf tea. Check out Tiesta’s teas online at www.tiestatea.com or find them in major grocery retailers across the United States. Find out more information about Tiesta Tea Company by going to www.tiestatea.com or calling 312-202-6800. Keep up with Tiesta Tea by following them on Twitter or liking them on Facebook.


CHICAGO, August 13, 2013 – Tiesta Tea, a loose-leaf tea company, announced the closing of their first investment round, for $930,000, led by Crimson Investment Group. The round ended up doubling the company’s original funding goal, which will enable Tiesta Tea to accelerate growth, expand marketing efforts and introduce a new product line.

Since the incorporation of the company in 2010, Tiesta Tea has quadrupled their sales each year. The success of the “Demo Derby”, a unique in-store demo program, has given the young company enough leverage to refuse slotting fees from large grocery chains. This is unheard of in the industry and caught the eyes of angel investment firms, as well as a various private investors.

“We did our best to get investors who are strategic. We wanted investors that would help us get to that next level,” said Dan Klein, co-founder and CEO of Tiesta Tea Company.

Crimson Investment Partners, consisting of Harvard Business School students and alumni, approached Tiesta Tea, passionate about their vision. They set the tone for the investment, making up nearly half of the raise. By the end of the round, Tiesta Tea had to turn down around 15 offers from various investors in the Chicagoland area.

“I have been talking to the big Chicago angel groups for three years working on getting to that point where they give us an offer and here I am making a call, telling them that I didn’t want their money. It was a crazy feeling,” said Klein.

The recent funding from investors allows Tiesta Tea to create new products and ramp up marketing efforts. In addition, Tiesta Tea is expanding upon their in-store demo program, after it proved success by tripling sales in a variety of test grocery stores.

Today, Tiesta Tea’s exotic tea blends are accessible on the shelves of 2,500 stores nationwide.

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ABOUT TIESTA TEA

Tiesta Tea Company is a loose-leaf tea company based out of Chicago, Illinois. Their all-natural, loose-leaf teas are packed with high quality fruits and herbs from all around the world. Their goal is to take the confusion out of tea by organizing the teas into five functional lines that explain the effects they have on the drinker (Energizer, Slenderizer, Relaxer, Immunity and Eternity). They believe this simple approach, along with unique flavors like Kiwi Cherry Bonanza and Banana Split will appeal to the masses and raise awareness for loose-leaf tea. Check out Tiesta’s teas online at www.tiestatea.com or find them in major grocery retailers across the United States. Find out more information about Tiesta Tea Company by going to www.tiestatea.com or calling 312-202-6800. Keep up with Tiesta Tea by following them on Twitter or liking them on Facebook.


CHICAGO, August 13, 2013 – After announcing the close of their first investment round, Dan Klein & Patrick Tannous, co-founders of Tiesta Tea, offer tips of raising money for young entrepreneurs like themselves. Their success allowed Tiesta Tea, a loose-leaf tea company specializing in exotic flavors and simple functions, to double its original funding goal, close the round within four months and ultimately turn a handful of investors away.

BE CONFIDENT

Raising money is all about attitude. There is a big difference between begging for money and showing investors this is the way for them to make money. The latter answers the single greatest concern investors have.

“Don’t be afraid to be cocky. A lot of the times it translates to confidence. We spoke with confidence about our product, our vision and our team. This was truly the first step in showing investors we had something special and that they’re going to want in on it,” stated Tannous.

ESTABLISH A SELLING POINT

Raising money is like selling a product. It’s hard to bring attraction without a good selling point. Since day one, Tiesta Tea has taken nontraditional approaches to selling that has set them apart from competitors. The success of their unique in-store demo program, “Demo Derby”, has allowed the company to refuse slotting fees from grocery chains, which is an unorthodox tactic in the industry and extremely attractive to investors.

“After all investors were in and we closed the round, I asked them why they did it. A lot of investors liked our marketing approach of our Demo Derby and saw room for growth throughout various aspects of our company. Most importantly, they said they believed in us,” said Klein.

GENERATE BUZZ

Raising money is like hosting an event; you need to create a buzz in order to get and maintain interest. On top of sending out applications to angel investment groups and investment firms, Tiesta Tea hosted their own investment presentations in Chicago. The result was a significant turning point for the young start-up.

“We rented a huge ballroom and set up our in-store demo booth with every Tiesta Tea blend on display. This was the only way we could completely convey our vision to investors and ultimately show them what a great opportunity this is. The events were such a success that we actually signed a few on the spot. I also got emails from people that weren’t at the event telling me that they were interested in the opportunity,” said Klein.

CREATE SCARCITY

Raising money is about creating scarcity and making it as a limited edition. In the middle of the financial round, Tiesta Tea sent out an email list of investors who had already signed up. This was done to create a feeling of high demand.

“Create a situation where people feel they are lucky to be able to invest. As if they don’t answer this email by tomorrow with an offer, they miss out on this amazing offer. If you can do that, you are going to be very successful in raising money,” said Klein.

Tiesta Tea took a nontraditional route to raise their money. It was a risky and exciting time for the young company. Through this investment round, Klein and Tannous gained valuable lessons and believe many young entrepreneurs can relate to and even learn from these same challenges.

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ABOUT TIESTA TEA

Tiesta Tea Company is a loose-leaf tea company based out of Chicago, Illinois. Their all-natural, loose-leaf teas are packed with high quality fruits and herbs from all around the world. Their goal is to take the confusion out of tea by organizing the teas into five functional lines that explain the effects they have on the drinker (Energizer, Slenderizer, Relaxer, Immunity and Eternity). They believe this simple approach, along with unique flavors like Kiwi Cherry Bonanza and Banana Split will appeal to the masses and raise awareness for loose-leaf tea. Check out Tiesta’s teas online at www.tiestatea.com or find them in major grocery retailers across the United States. Find out more information about Tiesta Tea Company by going to www.tiestatea.com or calling 312-202-6800. Keep up with Tiesta Tea by following them on Twitter or liking them on Facebook.


CHICAGO, August 13, 2013 – Tiesta Tea is one of seven companies that were a part of the founding class of a 10 month program at the Junto Institute for Entrepreneurial Leadership. This program has been beneficial to Tiesta Tea for a variety of reasons. Not only have Dan Klein (CEO), Patrick Tannous (President), Alex Sosnov (COO) and Bobby Moynihan (Creative/Marketing Director) been given the resources to become stronger leaders, better managers and smarter entrepreneurs, it puts the young company in contract with a variety of eager mentors and experts excited to share advice and experiences.

When introduced to the founder of the Junto Institute, Klein and Tannous immediately hit it off, sharing the same amount of passion for their companies. “He was so convinced this program was something that could help us out, both today and in the long run as well,” said Tannous.

The program begins with a monthly class focusing on tactical business and emotional intelligence. Other parts of the program include office hours, mentor team meetings and a forum for the CEO and co-founders to participate in. Throughout the program, the incubator of founders make connections with experienced
entrepreneurs, CEOs, executives and investors available to talk about business, life challenges and struggles the companies may be facing.

Tiesta Tea is having an incredible experience with the Junto Institute. “It focuses on making you a better businessperson. Junto engages lessons through human experience that you can’t learn from a book. It’s a great way to help manage your self-awareness, self-management, social awareness and relationship management. It’s a great program,” said Tannous.

“I think the biggest impact has been using emotional intelligence to better understand your team and people you interact with in business, from suppliers to customers to investors. Overall, Junto has taught me how to interact with people better,” Klein shared.

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ABOUT TIESTA TEA

Tiesta Tea Company is a loose-leaf tea company based out of Chicago, Illinois. Their all-natural, loose-leaf teas are packed with high quality fruits and herbs from all around the world. Their goal is to take the confusion out of tea by organizing the teas into five functional lines that explain the effects they have on the drinker (Energizer, Slenderizer, Relaxer, Immunity and Eternity). They believe this simple approach, along with unique flavors like Kiwi Cherry Bonanza and Banana Split will appeal to the masses and raise awareness for loose-leaf tea. Check out Tiesta’s teas online at www.tiestatea.com or find them in major grocery retailers across the United States. Find out more information about Tiesta Tea Company by going to www.tiestatea.com or calling 312-202-6800. Keep up with Tiesta Tea by following them on Twitter or liking them on Facebook.


CHICAGO, August 13, 2013 – Last week, Tiesta Tea was recognized by Forbes for receiving the 2013 Fan’s Choice for Most Innovative Consumer Brand. The young loose-leaf tea company attributes this success to their strong online presence and valued supporters.

Experts in the field were asked to pick the 25 most innovative consumer and retail brands, receiving 200 nominations. Without stopping there, CircleUp25 wanted to reach out to consumers as well. By extending the voting to Facebook and Twitter, CircleUp25 received almost two thousand more nominations.

Among the competition, Tiesta Tea stood out with a large online following. They can be found on Facebook, Twitter and the company blog (www.tiestatea.com/blog). Their social media sites are continually updated with valuable content as well as engaging interactions with customers and tea drinkers alike.

Tiesta Tea’s online strategy is one focused on staying human. Aside from using social media for customer service and expanding the Tiesta Tea experience, the young company is reaching out to a variety of bloggers encouraging them to share their opinions of Tiesta Tea’s blends. With the help of mommy bloggers, yoga bloggers, health bloggers, tea bloggers and many more, Tiesta Tea has been able to reach a large range of fans with real, unbiased reviews.

“The internet and social media have changed the game of buying and selling. The switch has been made. People no longer look to billboards and commercials for advice. They’re looking for real reviews from real people. Our approach to online marketing seeks to provide just that,” says Bobby Moynihan, Creative and Marketing Director at Tiesta Tea.

# # #

ABOUT TIESTA TEA

Tiesta Tea Company is a loose-leaf tea company based out of Chicago, Illinois. Their all-natural, loose-leaf teas are packed with high quality fruits and herbs from all around the world. Their goal is to take the confusion out of tea by organizing the teas into five functional lines that explain the effects they have on the drinker (Energizer, Slenderizer, Relaxer, Immunity and Eternity). They believe this simple approach, along with unique flavors like Kiwi Cherry Bonanza and Banana Split will appeal to the masses and raise awareness for loose-leaf tea. Check out Tiesta’s teas online at www.tiestatea.com or find them in major grocery retailers across the United States. Find out more information about Tiesta Tea Company by going to www.tiestatea.com or calling 312-202-6800. Keep up with Tiesta Tea by following them on Twitter or liking them on Facebook.


CHICAGO, August 13, 2013 – Tiesta Tea, a loose-leaf tea company, is run by four young entrepreneurs who have taken unique approaches to getting their product on grocery store shelves. Using their youth and understanding of social media, Tiesta Tea has been able to bypass paying slotting fees, which can often reach sums of $100,000 per chain.

Slotting fees are what people refer to as “paying for shelf space”. This gives companies a three to six month window to sell product and ultimately gain shelf space for good. After selling into their first large grocery chain and forking over $100,000 to slotting fees, the young company knew this couldn’t continue if they wanted to stay in business. It was this experience that revealed the potential of their in-store demo program, the “Demo Derby”.

“The demo program was ultimately developed to encourage sales and get our teas flying off the shelf. It wasn’t until we experienced the grim reality of slotting fees that we realized its potential with buyers and getting our tea on the shelf as well,” said Bobby Moynihan, Creative and Marketing Director at Tiesta Tea. “But the demo program alone wasn’t going to persuade buyers to waive fees. It needed something more,” said Moynihan. After noticing a serious lack of engagement between grocery stores and their customers, Tiesta Tea realized social media was the answer.

The in-store demo program transformed from an in-store demo booth to a full-blown experience that engages customers in the store as well as online. “A lot of these grocery buyers didn’t know much about social media, they just knew they needed to be doing it. When we’d go into these meetings and tell the buyers that Tiesta Tea is going to drive sales by engaging with you and your customers through social media, their faces light up and the tone of the conversation drastically changes,” said Patrick Tannous, President of Tiesta Tea.

Since introducing the Demo Derby, Tiesta Tea hasn’t paid any slotting fees and can now be found on over 2500 grocery store shelves nationwide.

Social media has made it possible for small companies like Tiesta Tea, to interact with consumers and make sure they are providing the best experience possible. The loose-leaf tea company was recently recognized by Forbes as the Fan’s Choice for Most Innovative Consumer Brand. This contest was hosted on Facebook and Twitter, which means a strong online presence was the key to success. Wins like these have given the young company leverage when pitching to buyers who are usually unfamiliar with social media, but understand the importance of it in today’s world.

# # #

ABOUT TIESTA TEA

Tiesta Tea Company is a loose-leaf tea company based out of Chicago, Illinois. Their all-natural, loose-leaf teas are packed with high quality fruits and herbs from all around the world. Their goal is to take the confusion out of tea by organizing the teas into five functional lines that explain the effects they have on the drinker (Energizer, Slenderizer, Relaxer, Immunity and Eternity). They believe this simple approach, along with unique flavors like Kiwi Cherry Bonanza and Banana Split will appeal to the masses and raise awareness for loose-leaf tea. Check out Tiesta’s teas online at www.tiestatea.com or find them in major grocery retailers across the United States. Find out more information about Tiesta Tea Company by going to www.tiestatea.com or calling 312-202-6800. Keep up with Tiesta Tea by following them on Twitter or liking them on Facebook.